Donating via text results in growth in charities' revenues
Nina Gopal, Head of Fundraising at Ovarian Cancer Action said:
"In a climate where this year giving money will be hard for many people, this is the perfect way for charities to ask for support and for people to still feel that they can give. What's more, it couldn't be easier when we are asking for people to carry on doing something that they already do."
To read more visit http://www.guardian.co.uk/voluntary-sector-network/2011/nov/21/small-charities-new-technology